What Was The OTT Ad Spend in 2021?
While some believe the OTT story is overblown and a bubble could pop in just months, the ad spend for OTT seen in 2021 as determined by MediaRadar is something everyone in broadcast media should take note of.
A Cleveland Marketing Director Catches KOLD
For two decades, he's served as Marketing Director for the CBS and The CW Network affiliates serving the Cleveland TV market. Now, he's packing his bags and will soon enjoy Sonoran desert sunsets and perhaps a meal or two at El Charro.
Entravision’s Former Orlando Leader Lured to TEGNA
He most recently served as General Manager for Entravision/Orlando — and was a 2021 Medallas de Cortez finalist. Now, it is confirmed that he's joined the broadcast television company that will soon be led by Soohyung Kim for a leadership role in the Constitution State.
VIZIO Expands Cross-device Ad Offering with TransUnion
VIZIO Ads is expanding its omnichannel offering via a partnership with TransUnion. This, VIZIO says, will enable its advertising partners to leverage its data from 19 million Smart TV households off-platform, to reach consumers on millions of mobile devices with a "cohesive" experience.
Gray Board Approves Dividend
The reward to shareholders comes as GTN, traded on the NYSE, is at the top end of its historical price chart — a good sign for the company led by Hilton Howell Jr. and Pat LaPlatney.
Biden Sparks Wall Street Rebound With Putin Speech
With a winter weather advisory in effect for Manhattan, Wall Street is bracing for sleet and a little snow. For investors, that was nothing compared to the pre-market slide for stocks. Then came an afternoon address from President Biden on how the U.S. will react to Russia's incursion into Ukrainian territory early Thursday. Investors reacted positively.
Dividend Hike, Weisbord Promotion, D.C. Elevation For Sinclair
In addition to releasing its Q4 2021 earnings report, Sinclair Broadcast Group on Wednesday offered investors some good news with respect to its quarterly dividend — it's bigger. The news came as the company named a C-Suite leader its COO and President of Broadcast, while it cheers on a new leader at its ABC affiliate in the Nation's Capital.
The InFOCUS Podcast: Nexstar’s Q4 2021 Earnings Call
Nexstar Media Group's trio of top executives offered commentary on the company's health, including what ad categories performed well — and didn't — during Wednesday's Q4 2021 earnings call. There's also intelligence on retransmission consent revenue. Hear the highlights of this earnings call by tuning in to the latest RBR+TVBR InFOCUS Podcast. LISTEN HERE
With Far Less Political Dollars, Nexstar Sees A Soft Q4
On its surface, it appears that the nation's No. 1 licensee of broadcast television stations didn't perform so well in the final three months of 2021. Free Cash Flow was down 26.2%. Adjusted EBITDA was off by 24.5%. However, tough comps due to very strong Q4 2020 political ad dollars are at play here. So, ex-political, how did Nexstar Media Group do in Q4 2021? It beat the Street.
Why Do Cable TV Subscribers Still Pay For Service?
Who still pays for cable TV and why? CableTV.com surveyed Americans who still subscribe to traditional cable to understand why they keep the service.
At Long Last, An Automotive Bump For Spot TV
It's been a long time coming. For the first time in nearly two years, a mid-month surge in automotive spot plays has been seen on a national level, according to Media Monitors data for the week ending February 20, 2022. Ford is active on Spot TV, while a Japanese brand with manufacturing plants in the U.S. is active on the Spot Cable report.
Gray Gives Hettrick Greater Role In Western Mass.
Since March 2015, she has served as the News Director for the ABC and CBS affiliates serving Springfield, Mass., and has spent the majority of her career at nearby WFSB-3 in Hartford, a former Meredith Local Media property. Now, she's earned a promotion in Western Massachusetts.
A Touch of Faith Signals América Tevé Tampa Farewell
Until now, it has served as the home in the Tampa-St. Petersburg market for Miami-based América Tevé. Soon, the independent Spanish-language television programming seen on the facility, a low-power TV station licensed to Pinellas County's biggest municipality, will say adios to the fare.
Cross-Channel Asset Identification Coming To Univision
Ad-ID, used for identifying advertising assets across all media platforms, has agreed to a new partnership with TelevisaUnivision to support advertising asset identification and tracking for Univision’s media portfolio. The agreement is designed to improve targeting and delivery for Univision and its advertising partners.
Paramount: New Name, Same Questions
Michael Nathanson, the respected Senior Analyst at MoffettNathanson, and colleague Robert Fishman have written investor note that asks the tough questions about now-Paramount's finances for both today and tomorrow. "Despite the big announcement ... we are left with a similar question as we had last year: will the company be able to grow EBITDA and Free Cash Flow again to match prior levels?"