Oprah Winfrey books Sarah Palin
If you want to sell a book, there’s no better place than on “The Oprah Winfrey Show.” So, that will be the first stop...
Environmental concerns about ABC marketing ploy
ABC is planning a short four-episode run of a science fiction offering called “V” and has come up with a unique marketing plan. It...
White House on Fox strategy
The White House isn’t having anybody talk on the record, but an anonymous official did tell one of the inside-the-Beltway newsers that there is more to the administration’s aggressive attitude towards
CBS claims the week in ratings
The Eye Network had a big week, winning not only in the Household ratings, but claiming the 18-49 demo crown as well. “NCIS” was the most watched show, although NBC’s “Sunday Night Football” was tops
CBS shows edge baseball
CBS, with its scripted shows, managed to claim a narrow victory in 18-49 Monday from Fox, which was airing game three of the Major...
Scripps Networks go live with Pilat Media
Pilat Media, supplier of business management software solutions to the media industry, has announced that Scripps Networks has gone live using Pilat Media's IBMS...
Chernin reported to be advising Comcast on NBCU
If you’ve been sitting up nights worried that former News Corp. COO Peter Chernin was unemployed, this should put your mind at ease. Both the New York Times and Los Angeles Times report
Leno lands an Obama
No, Jay Leno is not hosting the President on his new 10PM prime time talker, but he did manage to get the First Lady...
Oregon takes on kid food ads
Here’s a stat for your next sales presentation, courtesy of the Oregon Nutrition Council: It says that the average American child sees 40K advertisements...
WH, Fox continue to exchange potshots
White House adviser David Axelrod made it clear that the Obama administration would be willing to make its members available to Fox News Channel
Susan Boyle gets Christmas special
The Scottish News of the World, a celebrity news-focused tabloid in Scotland, reports that the UK’s ITV has signed Internet sensation Susan Boyle for...
“Leno effect” a drag on Gannett’s NBC stations
While he says his company’s NBC affiliates would be doing better in local late news if not for “The Jay Leno Show” as lead in, Gannett CEO Craig Dubow
Core TV business improving for Gannett
Absent some $58 million in political advertising placed last year, Gannett’s broadcasting division expects to be down by a percentage in the low 20s for Q4, but that’s up low single digits excluding
Football good to Peacock and Eye
With "Sunday Night Football," NBC naturally won the 18-49 demo, but CBS won the total viewers crown for Sunday primetime due to its own...
CBS adds most Live +7
The second week live plus 7-day DVR playback results saw 14 CBS series gaining an additional one million viewers or more and 13 series...