Tech Roundup

PILOT, the innovation arm of the NAB, is conducting a program with support of the Google News Initiative to improve direct-to-consumer audience engagement to better serve local audiences. The six-month program is designed to support broadcaster education as well as the implementation of first-party data and direct-to-consumer business models.

For drivers traversing the San Diego Freeway across the San Fernando Valley, the Anheuser-Busch plant on Roscoe Blvd. has become a familiar sight. Just south along Woodley Ave. is Van Nuys Airport and the Flyaway Bus Terminal. Amid all of this activity is the new West Coast outpost for a live event production tool manufacturer serving broadcasters from St. Petersburg, Fla.

One company is gearing up for IBC 2022 by preparing to show off the latest workflow advancements to its large-scale broadcast production platform, marketed as "System T." The Solid Stage Logic offering is designed for on-premises and remote audio production for news, sports and live production.

With strong momentum behind its efforts for open standards adoption in the broadcast industry, Macnica seeks to gain buzz for the release of new hardware and software demonstrations. This will be focused on SMPTE 2110 media streaming and the release of a new media streaming software development kit (SDK).

What does Quicklink have in store for the upcoming IBC 2022 show in Amsterdam? It plans to unveil a video production product expressly designed for creating professional virtual, in-person and hybrid events.

ARK, led by CEO and co-founder Joshua Weiss, joined the industry forum comprised of leading companies from the online video ecosystem to further their development and use of the new television standard ATSC 3.0.

In 1972, broadcast equipment manufacturer Inovonics opened its doors. It was initially financed and has been wholly owned by Jim Wood, and his immediate family, across the last 50 years. Now, Wood, who stepped into retirement 16 years ago, is giving up his stake in Inovonics.

A California-based digital media technology company is preparing to demonstrate its portfolio of products designed to "empower production and post production teams, operations personnel, and engineers to ensure the highest quality customer experience while providing maximum business value" at September's IBC 2022 conference and expo. What can attendees in Amsterdam expect from Telestream?

With broadcast, post production, recording studios and live sound rapidly transitioning to IP Audio, the need for monitoring and diagnostic solutions have increased accordingly in recent years. Nixer Pro Audio, a U.K.-based company specializing in AoIP, will show off its wares at the upcoming IBC 2022 conference in Amsterdam.

Media ad sales technology services firm Marketron has brought to market a tool designed to gauge a return on investment for marketers and media buyers interested in free-to-air broadcast television when finalizing their planning and budgets.

The organization known as the Advanced Television Broadcasting Alliance, representing both low-power television and Over-the-Top entities, has submitted comments to the FCC in response to its fifth Notice of Proposed Rulemaking on the subject of the continued use of VHF Channel 6 for radio operations linked to 87.75 MHz. What does the ATBA have to say to the Commission? "FM6" rules are being strongly supported by the group.

Integration of the data "will enable the Sinclair Broadcast Group to reach real-world customers and qualified prospects effectively and efficiently through consumer-based selling," Comscore boasts. The multi-year agreement was announced on Wednesday.

For many in the U.S., Sinclair Broadcast Group is viewed as the owner of broadcast TV stations and the parent of Bally Sports regional sports networks. But, Sinclair is perhaps the one free-to-air TV station owner that's done more to advance ATSC 3.0 in the U.S. than its peers. Now, Sinclair has taken another step designed to further the development and implementation of NextGen TV not only stateside, but in South Korea.

Scheduled for September 9-12 in Amsterdam, Velocix will introduce at IBC a new CDN Broker product that dynamically routes video streams over public and private CDNs based on configurable business rules.

WorldCast Systems, the supplier of radio broadcast products, has brought to market the newest APT IP Codec. It's being heralded as a big evolution, thanks to its enhanced APT range.