Hitachi strikes ad deal with FSN and FOXSports.com on MSN
Hitachi and Fox Cable Sports announced a multi-platform sponsorship agreement that gives Hitachi a major advertising presence on Fox Sports Net (FSN) and FOXSports.com...
Broadcaster.com launches advertising on its site
Broadcaster, Inc. a new site for social video networking has begun testing various advertising placements on its website, Broadcaster.com. Broadcaster.com will offer advertisers the...
Google adds video ads to YouTube content
Google believes it finally has found the formula to cash in on YouTube's potential as a magnet for online video advertising and keep its...
Sky debuts in Google Earth
Google announced the launch of Sky, a new feature that enables users of Google Earth to view the sky as seen from planet Earth....
Cavemanscrib.com party site honored for excellence
Cavemanscrib.com, GEICO's interactive site, recently received platinum honors in the Hermes Creative Award competition for scoring a 90-100 in the Web site overall category....
Offline channels drive majority of users to search
Search engine marketing firm iProspect released a study from JupiterResearch that reveals 67% of the online search population is driven to search by offline...
CBS Mobile Adds Big Brother 8 Channel
Marking the first time content from a primetime television show has aired live and continuously on mobile handsets in the U.S., CBS Mobile, Verizon...
Hearst-Argyle launches High School Playbook
Hearst-Argyle Television has launched High School Playbook (highschoolplaybook.com), a product to bring high school sports action to all three screens -- TV, web and...
ESPN.com's PodCenter sees huge gains
Since ESPN launched its PodCenter in 4/06, unique visitors to the site have increased by 1000% and total downloads have seen 650% growth, said...
Yodle taps into online local search dollars
The online local search market is still largely untapped with no way to measure if ad placements translate clicks into real business lead phone...
Emmis and IHSAA partnership extends coverage of Indiana High School Sports
The Indiana High School Athletic Association and Emmis Communications (Indianapolis) have announced a first-of-its-kind partnership and exclusive agreement to deliver complete coverage of Indiana...
NBC comedy site to offer ad-funded downloads
NBC's DotComedy.com has partnered with Hiro Media to launch a free, ad-supported download service for its content. DotComedy has launched the Hiro technology platform...
"Power of 10" launches online component
Viewers will be able to test their knowledge of how America thinks from the comfort of their own homes by logging onto cbs.com/powerof10 and...
Apollo Group to buy online ad network Aptimus
Apollo Group, best known for owning the for-profit University of Phoenix, will acquire online ad network Aptimus for 6.25 per share in an all-cash...
Scripps Networks acquires Incando
Scripps Networks has bought Incando Corporation, its second new media purchase in less than a month. Incando is known for its personal media sharing...