Effectiveness of media buys may hinge on average daily reach
Online advertisers targeting new-vehicle buyers can tailor how quickly their advertising reaches their intended audience by understanding the differences between daily and monthly Web...
Lohan exclusive draws eyeballs to website
In the wake of Billy Bush's exclusive email exchange with troubled celeb Lindsay Lohan, AccessHollywood.com scored its best one-day traffic in the show's 11-year...
Internet video is growth category
However, like many things related to internet, the trick is figuring out how to monetize the medium. But eMarketer definitely sees a trend in...
Saga signs for Ando services
Ando Media announced an agreement with Saga Communications for Saga to utilize Ando Media's Internet advertising management and measurement systems for all of its...
NAB seeks congressional streaming fix
Saying it is getting nowhere with attempts to negotiate with SoundExchange, NAB is renewing its effort to get Congress to overturn the streaming royalty...
Industry click fraud rate jumps past 15% in Q2
Click Forensics released industry pay-per-click (PPC) fraud figures for Q2 from the Click Fraud Index (ClickFraudIndex.com). The overall industry average click fraud rate was...
CBS unveils "Eye-lert"
In a first for network television, CBS today announced a new viewer-centric marketing initiative to keep audiences informed if their favorite television show is...
81 million people in US watch broadband
An estimated 81 million people, or 63% of the 129 million people who access the Internet over broadband in the U.S., watch broadband video...
HipCricket, McVay Media strike mobile marketing alliance
HipCricket, a mobile marketing company, and McVay Media announced an alliance to help their clients extend and translate marketing campaigns to the mobile phone...
Ronning Lipset Radio enters partnership with Corstarr
Ronning Lipset Radio announced that it has entered into a strategic partnership with Corstarr, the technology company behind the proprietary ad serving technology, Adcor. ...
Bravo launches TVBigShot online game
Bravo's www.TelevisionWithoutPity.com has introduced www.TVBigshot.com, an online season-long game that allows users to play 'network executive' by creating their own fantasy network lineups and...
Fox Sports Radio added to MSpot Radio lineup
mSpot has added the FOX Sports Radio Network to mSpot Radio's growing lineup of more than 100 channels. FOX Sports Radio will deliver live...
McGraw-Hill chooses CityVoter for online local guides
McGraw-Hill Broadcasting has selected CityVoter to build, manage and maintain local online guides for three of its ABC stations: KMGH-TV Denver (thedenverchannel.com), WRTV Indianapolis...
Webcasters get a breather as CRB rates kick in
Wired News reports a coalition of webcasters worked out a deal 7/12 with the recording industry that could temporarily stave off a portion of...
IBS signs with Trakheadz and SMtv Music for college station streaming
Is this what it will come down to, after the 7/15 CRB Royalty rates kick in-totally unsigned artists? Apparently the new rates are forcing...