Hearst-Argyle launches High School Playbook
Hearst-Argyle Television has launched High School Playbook (highschoolplaybook.com), a product to bring high school sports action to all three screens -- TV, web and...
ESPN.com's PodCenter sees huge gains
Since ESPN launched its PodCenter in 4/06, unique visitors to the site have increased by 1000% and total downloads have seen 650% growth, said...
Yodle taps into online local search dollars
The online local search market is still largely untapped with no way to measure if ad placements translate clicks into real business lead phone...
Emmis and IHSAA partnership extends coverage of Indiana High School Sports
The Indiana High School Athletic Association and Emmis Communications (Indianapolis) have announced a first-of-its-kind partnership and exclusive agreement to deliver complete coverage of Indiana...
NBC comedy site to offer ad-funded downloads
NBC's DotComedy.com has partnered with Hiro Media to launch a free, ad-supported download service for its content. DotComedy has launched the Hiro technology platform...
"Power of 10" launches online component
Viewers will be able to test their knowledge of how America thinks from the comfort of their own homes by logging onto cbs.com/powerof10 and...
Apollo Group to buy online ad network Aptimus
Apollo Group, best known for owning the for-profit University of Phoenix, will acquire online ad network Aptimus for 6.25 per share in an all-cash...
Scripps Networks acquires Incando
Scripps Networks has bought Incando Corporation, its second new media purchase in less than a month. Incando is known for its personal media sharing...
Hearst to acquire Kaboodle
Hearst Corporation will acquire Kaboodle, a leading social shopping community where consumers discover, recommend and share products. Kaboodle (www.kaboodle.com), which will become a wholly-owned...
Music publishers join suit against Google, YouTube
Music publishers have joined the growing list of companies suing Google and YouTube over copyright infringement. The National Music Publishers' Association, the largest music-publishing...
Music publishers join suit against Google, YouTube
Music publishers have joined the growing list of companies suing Google and YouTube over copyright infringement. The National Music Publishers' Association, the largest music-publishing...
Internet gridlock imminent
According to a new report by the New Millennium Research Council, with YouTube and dozens of imitators generating over 100 million user-generated videos a day, today's Internet traffic is piling up rapidly in a non-stop "digital rush hour" jam that could wind up in gridlock.
FIM selects Rapt to price, predict and plan ad assets
Rapt Inc. and Fox Interactive Media (FIM) announced an agreement to deploy Rapt's media monetization platform across FIM's network of online properties. Rapt will...
FIM selects Rapt to price, predict and plan ad assets
Rapt Inc. and Fox Interactive Media (FIM) announced an agreement to deploy Rapt’s media monetization platform across FIM’s network of online properties. Rapt will...
NBCU CTO Darren Fehrer to create new media tech organization
Darren Feher, EVP/CTO for NBC Universal, will take on a new role within the company, focusing more deeply on the creation of a media...