Tech Roundup

TV and video advertising workflow solutions company Extreme Reach is deploying the Minnetonka Audio loudness control software plug-in for their cloud-based operations.

The company's new Chief Operations Officer will be based in San Francisco and reports to CEO and co-founder Andreas Jacobi. She has spent more than 17 years in IP video technology, including nine years at thePlatform, now part of Comcast Technology Solutions. 

ARK Mediacom Inc. has demonstrated the first end-to-end delivery of IP streaming video content, in collaboration with its key technology partners. The testing was successful thanks to the utilization the next generation ATSC 3.0 broadcast standard from studio origination to the consumer edge.

CPG advertisers and agencies are now able to buy connected-TV inventory based on in-store purchase behavior. This, says Nielsen Catalina Solutions (NCS), means it is now "even simpler to reach the right household on their choice of device(s) with advertising that is most likely to influence a purchase."

The use of digital technology has had a long stretch of rapid growth in the United States. But, a new analysis of data from the Pew Research Center shows that the share of Americans who go online, use social media or own key devices has remained stable over the past two years. What does this mean for marketers -- and, perhaps, for radio and TV sales execs?

In mid-August 2017, before a remarkable surge and slide of Veritone Inc. shares seen across the following six weeks, the AI recognition company's stock was hovering in the low-$8 range. Veritone stock soared to $65.91 by the end of September, only to wither by early November 2017 -- the last time VERI saw a close above $30. Now, Veritone is heading in the wrong direction on Wall Street.

For Northwest Broadcasting-owned KAYU-28 in Spokane, the FOX affiliate would spend a total of 24 man-hour handling syndication, on average. Now, the station has reduced a month's workload by 400 man-hours.

BeckTV, a broadcast systems integrator based in Austin, has bulked up its engineering leadership team by finalizing the hire of a senior engineer and regional VP, in addition to the addition of two other senior engineers.

This C-Suiter at Barix rises from VP/Sales and Marketing, and the company says the change in leadership correlates with the availability of new products that it introduced in 2018—including its RetailPlayer platform for background music distribution. What about CEO Ivo Killer?

A tech company known for its cloud-based, enterprise-level content monitoring and analysis has turned to a design engineer at systems integration firm Diversified to serve as its new Georgia-based Sales Engineer.

Online video technology company Bitmovin is now offering a free online resource for any video content owner or network operator to receive guidance on the optimal OTT (over the top) encoding configuration for their content.

The technical standards-setting body co-sponsored by the NAB and the Consumer Technology Association (CTA) have formed a group with a mission to focus on digital information that radio broadcasters send to their audiences via the growing data transmission technologies in use today.

It's been a busy week for Nielsen, which today launches a quarterly consumer tracking survey that dives into the emerging devices and services that are shaping how people are consuming media, as well as the consumer perceptions behind them. This includes smart speakers, and other new platforms for consuming content.

Just in time for the 2018 Radio Show in Orlando: Here's the arrival of "an AI-powered media attribution application that tracks the efficacy of advertising in broadcast radio and television." The company bringing it to market? Veritone Inc.

United Stations Radio Networks, a radio programming, production and technical services company, has teamed with digital content and ad revenue firm SoCast for a "two-pronged approach to help radio stations establish themselves" in the smart speaker arena -- and to effectively promote the use of radio listening via such devices.