Recession fuels auto insurance direct marketing
Even as advertising and marketing budgets shrink across the board, auto insurers continue sending out a steady stream of marketing direct mail offers. Mintel...
Cash for Clunkers clears Senate
Next stop – the White House, where President Obama is expected to endorse the handiwork of Congress and make the CARS bill, better know...
More sound advice on downturn advertising
Did you know that there is an accounts receivable management industry out there? WE guess pretty much every aspect of a business that can...
Reader’s Digest goes multi-platform
The iconic magazine title is restructuring and launching a new suite of products under the “Reader’s Digest Version” banner. New digital products are being...
Pure-play groups most impacted by dealer closings
Wachovia Capital Markets analyst Marci Ryvicker says Citadel in radio and LIN in television are the publicly traded broadcasters with the most revenue
P1 Selling partners with Illinois Broadcast Association
P1 Selling, a company that provides rapid-deployment online sales training solutions to the broadcast industry, has partnered with the Illinois Broadcasters Association. P1 will...
Lincoln sells a half billion in bonds
Lincoln National Corporation announced pricing of the $500 million issue of 10-year notes offered as part of its $2 billion in recently announced financial...
Somebody’s learning from record labels
New devices such as Amazon’s Kindle and Sony’s Reader have opened the wide world of digital to the book publishing industry. It is bracing...
Indecency tales
The big indecency fines generally go exclusively to broadcasters, but that doesn’t mean other media are able to completely avoid the topic. A Calvin Klein billboard in New York City is getting a lot of
Is economy turning around?
A lot of economic experts are warning that the recovery from the epic financial implosion that went into full blossom last fall will be slow. But there are unmistakable signs that consumers are
Economy tops mixed bag of stories
It was the dominant story for much of the year, but it's been taking it's lumps from other hot topics - but like an...
Downgrade triggers conversion at Sinclair
A two-notch downgrade by Moody’s Investors Service has made some Sinclair Broadcast Group bondholders eligible to convert their bonds to common shares. Sinclair announced...
Has Rangel found pharm-fresh funding source?
House Ways and Means Committee chair Charles Rangel (D-NY) is looking for ways to fund the Democrats’ ambitious health care package, priced at an...
Maine newspapers sold at last
The sale of Maine’s largest newspaper group, announced last November, has finally gone to closing. No price was announced, but it’s believed to be...
PWC sees light at the end of extended recession
Looking at the global Entertainment and Media industry, watchdog PricewaterhouseCoopers sees a $1.6T industry by the year 2013