Language check: Erase these phrases
A goal of business leaders is to effectively communicate with the troops.
Consumers advised to check credit in advance of holidays
It’s time to start thinking about holiday gift-giving.
Newsprint is a multimedia drag Down Under too
Moody's enthusiasm seems to be dampened anytime it sees mention of newspaper assets.
Study: Local businesses sticking with traditional media
.Small-to-mid-sized businesses will increase their advertising expenditures by 18.3% between
Competing media: vehicle wraps
Local radio and television stations don’t need additional competition, but it keeps coming anyway.
Bicultural Hispanics are difficult media target
This is an attractive demo for advertisers and the media that aspire to connect the advertisers to the people.
KBB car sales study parallels TrueCar results
The big winner for August 2014 in terms of car sales is Chrysler
A Broadcast Lesson from the Corner Grocery Store
A look at a grocery store battle through a broadcast prism.
Big announcement from BIG
There’s a new kid on the broadcast organization block
Cars sales both flat and up YOY in August
TrueCar’s latest report on auto sales indicates that dealers are going to hit just about the same number they
Millennials spotted paying attention to ads
The young millennial age group is a treasured demographic.
Consumer confidence surges in August
The base confidence benchmark established all the way back in 1985 is within sight.
Fine sales opportunity for I-95 broadcasters
A Brooklyn-based pasta sauce maker thinks its ingredients are a cut above what its competitors are using...
Snelson elected to second term as SBE president
The membership of the SBE has elected Joseph Snelson, CPBE, 8-VSB to a second term as national president. He will begin his one-year term on October 8. As president, Snelson leads the organization and presides over its national board of directors that determines policy for the 5,000+ member professional society.
Federal court rejects Aereo request to be a cable company
Aereo's last-ditch argument to save itself won't be given an airing in court, according to the Second Circuit