‘Plus Spending SMBs’ Are Growing Their Ad Budgets
More than 60% of "Plus Spender" SMBs intend to increase their advertising and marketing spending in 2017
Is Your Sales Story Stifled By Numbers?
Measurement, research, and programming experts will discuss how the system works for and against you at a late-March confab
Can’t Stop The Bleeding
It was another difficult session for Cumulus Media on Monday, while Spanish Broadcasting System shares continued their swoon
Hearst Stations Could Soon Be DISH-less
The DBS provider and Hearst Television are currently negotiating a renewal of the retransmission consent agreement
Hispanic TV Vet Set For NAB Hall Call
One of the most visible female anchors on Spanish-language television in the U.S. is being inducted into the NAB
Six Dealer Associations Make Top Ten
In last week’s Media Monitors TV Spot Ten report, the Chevrolet Dealer Association stayed put at No. 1
Insurance Reigns Supreme
In last week’s Media Monitors Cable Spot Ten report, GEICO held steady at No. 1
GEICO Holds Tight
In last week’s Media Monitors Radio Spot Ten report, GEICO held on to No. 1
Pandora Inks Ad Agency Deal
An audio-centric creative shop will handle geo-targeted ads and sequential messaging and targeting for Pandora
Delmarva Trio Dealt To ‘Twin’ Operator
Two Class A FMs serving the Virginia portion of the Delmarva Peninsula are set to be sold; LMA deal for
Cumulus: Judge’s Ruling ‘A Non-Event’
A company spokesperson says Cumulus remains "fully able to invest in the businesses"
Cumulus Stock Sinks After Refi Rejection
Company offers official statement on U.S. District Court decision to nix its $305M refinance plan
Were Scripps’ Q4 Radio Results A Political Move?
While Q4 revenue was down, radio profit was up. Here's why
Scripps Sails Past Street Predictions
But, E.W. Scripps Co.'s reliance on political ads is high as core TV advertising revenue dipped due to "displacement"
‘An Enormous Issue’: Headphones and Radio
New data suggest headphones matter when listening to AM or FM, at least among women