Report: Programmatic buying to triple by 2017
According to Magna Global research, programmatic buying of digital media inventory will reach $7.4 billion this year in the US, of which $3.9 billion will be transacted through Real-Time Bidding (RTB), and another $3.5 billion will be transacted through other programmatic/automated platforms (including social media). Programmatic buying is the automation of the buying and selling of desktop display, video and mobile ads using real-time-bidding.
Booker wins Lautenberg Senate seat
A special election to complete the term of the late Sen. Frank Lautenberg (D-NJ) was won by Newark Mayor Corey Booker (D-NJ). Republican candidate Steve Lonegan could not overcome Booker’s name recognition, a Democrat-leaning state electorate and a campaign cash deficit.
Gray poised for long-term growth
Wells Fargo analyst Marci Ryvicker believes that the latest debt offering from Gray Television figures to dampen results in the near future, but a number of factors are lining up to boost revenues going forward, not the least of which will be the elections of 2014.
Clear Channel adds Nashville’s Black River
The roster of labels striking a revenue-sharing deal with radio giant Clear Channel Media and
Liberty Global swings and misses at Ziggo
Liberty Global's preliminary takeover bid for Dutch cable TV operator Ziggo has been rejected by the Ziggo board. Liberty had increased its stake in...
Stocks jump as end seen to fiscal drama
Stocks surged on Wednesday, lifting the S&P 500 near its record, as the Senate reached an agreement to reopen the government and raise the...
“Legends 100.3” coming to West Palm Beach
Dick Robinson (host of American Standards by the Sea) is launching a new standards FM in Palm Beach County,
“The Crazy Ones,” “The Millers,” “Mom” top the season
In a season with the most new fall comedies since 2003-2004, CBS is leading the pack with four of the top five comedies in...
Nielsen launches cross-platform ratings in UK
Advertisers and agencies in the UK can now discover the best media mix for their TV-plus-online ad
Upstate stations headed for Titan
$2.75M WELM-AM/WLVY-FM, WEHH-AM, WOKN-FM Southport & WABH-AM/WVIN-FM Elmira-Corning NY (Elmira, Elmira-Horseheads, Southport, Bath NY) from Pembrook Pines Mass Media N.A. Corporation (Robert Pfunter) to...
Gray ups offering
The value of senior notes being sold by Gray Television was pegged at $300M when announced a few days back. But the toner was barely dry on that announcement when the company significantly increased the amount
It’s more than what comes out of a radio
A British analyst says that the music heard on the radio isn’t necessarily the reason the industry is
NBC nips CBS for Tuesday night ratings win
The Voice was the strongest program of the night, and it had enough oomph to hold CBS and its NCIS double-header to 2nd place....
Broadcast TV unveils “TV Scout” multicast channel
Here's a new multicast network offering bringing local programming info to over-the-air viewers: TV Scout (www.BTVScout.com) is a non-interactive program grid offering up to...
Latinas turn to digital for purchase decisions
As consumers, U.S. Latinas are readily using digital platforms to steer their decision-making—both online and off—according to a recent report by Nielsen. Eight out...












