ANA to acquire Brand Activation Association
The ANA (Association of National Advertisers) and the Brand Activation Association (BAA) today announced
Myers to exhibit at the 2014 PMDMC
Myers, developer in broadcast management software, has announced that they will be exhibiting at the upcoming Public Media Development
Online content: Fee for free?
New research from University of Michigan / Michigan Ross Marketing Professor Kanishka Misra shows how media providers could boost online revenue with the right mix. Online content providers constantly grapple with how much to offer for free and how much to charge. Pile on too many fees for content, and customers disappear and ad revenue declines. Give away too much, and you could miss out on subscriber revenue. Customers have been known to flee websites in droves over even the slightest of fees.
The Sumlin Broadcasting Network to launch 7/1
Conyers, GA-based The Sumlin Broadcasting Network, the world’s first premium online
It’s time for the pay-TV industry to end the vicious cycle
When a person moves into a new home and wants to set up cable or satellite TV service, often the first question is "who is my provider in this area?" rather than "what are my choices for service in this area?" Instead of comparing different providers' strengths and weaknesses against one another, consumers' often pursue service with the dominant or largest pay-TV provider in their neighborhood.
WBA scores broadcaster sales tax breaks
The Wisconsin Broadcasters Association scored a major victory for WBA members by passing
‘The Middle,’ ‘Modern Family’ finales rise; ‘Revolution’ ends on a low
FOX was number one Wednesday in Adults 18-49 and with total viewers. On ABC, The Middle one-hour season finale garnered a 2.0, up a...
Time Warner Cable launches TVE access to Fox apps
Time Warner Cable is now offering their customers as well as Bright House Networks subscribers
TV Everywhere users watch more TV
Viacom unveiled results of "TV Here, There, (Not Quite) Everywhere," a new study exploring consumers’
SBS shareholders name Gary Stone, Alan Miller nominees for board
Holders of a majority of outstanding shares of Spanish Broadcasting
92.3 AMP Radio debuts in NYC
CBS Radio’s CHR Now FM (WNOW-FM) New York flipped to New York’s New 92.3 AMP Radio on 5/22. “It will be a destination for listeners to discover the best new music with a distinct local appeal and presentation.” The website is www.923ampradiony.com.
House votes to protect future of the Internet
The House of Representatives voted 5/22 to protect the future of the Internet by agreeing to Rep. John Shimkus’ (R-IL) amendment to the National Defense Authorization bill that mirrors language from the Domain Openness Through Continued Oversight Matters (DOTCOM) Act of 2014.
The Tacher Company signs WRSO AM-FM
Independent rep firm The Tacher Company has aligned with Star Over Orlando’s Sports Talker WRSO AM/FM and 810CBS SPORTS.COM.
Stocks rally; Dow gains most in 5 weeks
Stocks rebounded on Wednesday from the previous day's losses and ended the session with solid gains, led by advances in consumer discretionary and energy...
Data aids in geo-targeting mobile consumers
A new report from The Media Audit taps into the mobile media sphere to find out how mobile advertisers can best reach consumers both demographically and geographically. According to the report, more than half of U.S. consumers surveyed nationally now access the Internet on a weekly basis via a mobile device such as smart phone or tablet. The figure represents more than 74 million consumers across The Media Audit's 81 measured markets. With the rapidly growing number of mobile internet users, the demand among advertisers is reaching new heights, causing advertising costs to correspondingly rise dramatically. It is estimated that more than $725 million was spent by advertisers in local mobile display advertising in 2013, a figure that is expected to triple in the next four years.