Advertisers switch to digital channels for tune-In
eMarketer reports ads for television shows aren’t just for the tube anymore. Nine in 10 stations now use digital tune-in advertising—that is, marketing and promotion of television programming to drive ratings—according to a June 2014 study by Mixpo and PromaxBDA. A report summarizing the results noted that this percentage held steady between 2013 and 2014, indicating that stations had seen success with such efforts.
WRAL-TV first to air in 4K HD
Capitol Broadcasting's WRAL-TV, the CBS affiliate in Raleigh-Durham market, has become the first local broadcast station to produce programming in the emerging 4K Ultra High Definition.
Russian TV anchor resigns over crash stories: “Every single day we’re lying”
A TV anchor quit her influential post on Friday because she was tired
Fox’s “Glee” forced to change name in UK
The Fox Network high school musical comedy Glee could be forced to change its name when shown in
CBS Radio celebrates Brad Paisley’s “Moonshine In The Trunk”
CBS Radio announced an exclusive event with country music superstar Brad Paisley in celebration of his upcoming album “Moonshine In The Trunk.”
iPowow to power real-time judging on live TV talent contest
For the first time on U.S. television, viewers at home chose the winner of a live, televised singing competition, casting over 1 million votes, with the second-by-second results being revealed on TV in real-time. Participation TV specialists iPowow teamed with WJXT Channel 4 in Jacksonville, FL to enable the audience at home to dictate the final outcome of their July 4th singing competition, setting the bar for the future of interactive television for TV networks everywhere.
FCC sides with Armstrong Utilities over Root Sports
The FCC has voted in favor of MVPD operator Armstrong Utilities in a carriage fee dispute concerning the Root Sports Pittsburgh regional sports network
Colby-Sawyer College selling WSCS-FM
Colby-Sawyer College’s WSCS-FM New London, New Hampshire is selling Variety/College Radio WSCS “The Charge” to Vinikoor Family
Stocks rally, post weekly gains
Stocks finished the volatile week with modest gains, helped by a bounce on the main benchmarks Friday. Investors focused on earnings reports from companies...
LPTV bill introduced in House
A long-awaited Republican LPTV and TV Translator Bill will get a hearing 7/24 in the House Energy & Commerce Subcommittee
FM Class C4 / 73.215 petition to get formal comments
Matt Wesolowski, SSR Communications, Inc., says the FCC will be taking formal comments on
‘Big Brother’ flat; ‘Hollywood Game Night’, ‘Hell’s Kitchen’ rise
Univision was number one with adults 18-49, but CBS won with total viewers. On CBS, Big Brother matched last week's 2.1 adults 18-49 rating....
Casey Kasem remains end up missing, however…
Casey Kasem has been dead for more than a month, yet he has not been buried and now reports are
House to vote on bipartisan STELA reauthorization
The House will vote the week of 7/21 on bipartisan legislation approved in May to reauthorize the nation’s
A-B InBev launches US media agency review
Anheuser-Busch InBev is in the midst of a formal media agency review for the U.S., according AdAge. The incumbent is Publicis’ Starcom, which was selected to handle planning and research duties in late 2011. A-B InBev decided to outsource some of the media duties long handled by its in-house Busch Media Group.