Email ad effectiveness still questionable
Advertisements that arrive in a person’s virtual mailbox are doing a bit better than they were two years ago.
Meredith mag deal looks like a broadcast strategy
It’s not a wedding – more like a co-habitation
Cable/satellite outlook mixed
Q4 is traditionally a slow time for the MVPD business
CBS squeaks by ABC for Wednesday win
ABC had the top two shows, but CBS was more consistent as it won night’s 18-49 derby 2.1/7 to 2.1/6. However, CBS’s edge in...
Trading: All’s well that ends in Wellsville
An upstate New York radio group is adding another station to its collection,
Things are looking up for TV group Bonten
Wall Street umpire Moody’s Investor Service thinks it’s doing a good job dealing with debt
Price revealed for Alpha-Buckley deal
Now we know how much Alpha will be paying.
Broadcast stocks grow as others fall
Concerns about global stability and fears that many stocks are overpriced were said to have driven many to the more stable bond market. But...
Westwood One preps stations for news change
NBC News Radio will no longer be under the Westwood One umbrella as of 12/15/14
To really scam, it takes a computer
It is very possible to use broadcast advertising to run a scam...
Deal in the SLO lane keeps family legacy alive
Although it’s not obvious, a San Luis Obispo deal will keep the family in the business
RAB reboots popular sales tools
It’s called the Instant Background Reports Library
NBC wins Tuesday while upstart CW takes 3rd
The Voice did the trick for NBC Tuesday night, and NCIS episodes fueled CBS’s 2nd-place finish. Perhaps the big story was CW flashing into...
NAB’s Mago will go into retirement
It was perhaps fitting that we have so often seen Jane Mago’s name at the bottom of so many NAB FCC filings
Done deal in Indiana
The Original Company is now the proud owner of a Boonville IN radio station