Canadian cable operator, broadcast network team up for VOD


Rogers Cable Television is offered on multiple platforms these days – there’s Rogers Digital, Rogers On Demand, Rogers On Demand Online – and before too much longer, there will also be Rogers On Demand Mobile. And among the offerings will be a wealth of material from the Canadian Broadcasting Corporation.

According to a release from the two companies, once the agreement becomes functional, it will provide“…Rogers subscribers with access to hours of primetime series, news, all-new children’s programming and premium sports programming available anytime and anywhere…”

“This agreement helps us bring more great CBC content to Canadians in more ways, from mobile to On Demand to online,” said CBC’s Steve Billinger. “Our objective as the public broadcaster is to be the country’s leading provider of Canadian content on multiple platforms. Our agreement with Rogers expands our engagement with Canadians while providing new potential sources of revenue, which we can use in turn to create more programming.”

“Rogers is proud to welcome the CBC as the newest major network to join the Rogers On Demand and Rogers On Demand Online entertainment offerings,” added Rogers’ David Purdy. “With CBC content, our cable and wireless customers will have access to an incredible variety of entertainment, available to them when they want, where they want it. It’s about giving control to our customers and providing the ultimate entertainment experience they can expect from Rogers.”