LOS ANGELES — He recently served as EVP of Marketing and Digital at 101 Studios and Sports Illustrated Studios. Prior to that, he held the role of SVP for Digital Marketing at Open Road Films and the NBCUniversal specialty film division Focus Features.
Now, he’s an executive holding a newly created role at Byron Allen’s Allen Media Group.
Taking the position of Executive Vice President of Marketing for Digital Platforms and Content is Matt Lipson.
As such, he will oversee marketing strategies, creative development, social media, paid media, and optimization for all AMG digital television networks, motion pictures, content, and digital streaming platforms, including Sports.TV, theGrio, HBCU GO, and Comedy.TV, as well as AMG’s digital distribution division for movies, Freestyle Digital Media.
Lipson has also worked in a Client Strategy role for ad shop Big Spaceship, where he led strategy and client engagement and oversaw award-winning marketing and digital campaigns for global brands such as Chobani, BMW, Hewlett-Packard, SONOS and Crayola.
