The NCAA’s March Madness is nearly here, and promotion of this year’s upcoming collegiate basketball tournament dominated the cable TV spots last week.
At the same time, activity for a popular TexMex-influenced QSR proved to be the dominant No. 1 in its category, in a week with three new entrants in the Spot Ten Cable report.
According to iHeartMedia-owned Media Monitors, NCAA Basketball spots were abundant for the week ending March 8, as Chipotle made its mark with some 61,745 plays.
By comparison, Burger King and Subway were the lone other QSRs on the most recent report.
That’s because Lysol, Sensodyne and Harbor Freight stepped up their activity last week.
How does the Spot Ten TV report compare?
Here, pharmaceutical brands continue to dominate, with Tremfya and Rinvoq among the biggest spot TV brands.
