An operator of seven radio stations, a growing digital platform and a formidable out-of-home advertising network in the Salt Lake City market has signed a strategic digital advertising partnership with Townsquare Media, the latest in a series of pacts that brings the “local first” company’s Townsquare Ignite digital advertising services to an industry peer in a market where Townsquare does not own stations.
The latest agreement to involve Townsquare Ignite is with Broadway Media.
As Townsquare Media Chief Revenue Officer Shaun Collignon notes, “Broadway Media has built a powerful portfolio of local brands across both radio and outdoor, with highly engaged audiences and strong market presence, making them an ideal partner for our digital platform and services. By combining their multi-channel reach with our proprietary technology, data-driven strategy, and execution expertise, we are well positioned to unlock new revenue opportunities and drive meaningful, measurable growth. This alliance reflects our continued commitment to helping leading local media companies fully monetize their audiences across platforms and deliver stronger results for their clients.”
Media Partnerships within the Townsquare Ignite division of Townsquare Media were launched in 2024. It brought a white-label digital advertising service to other local media companies seeking to benefit from the data-driven strategy and proprietary technology that have helped make Townsquare Media one of the most financially stable radio station licensees with a publicly traded stock.
The partnership with Broadway Media is one of 11 recent alliances formed with Townsquare Ignite, extending NYSE-traded Townsquare’s reach into 31 new markets beyond its existing footprint including those in the Top 50 DMAs.
Broadway Media GM Jacquie Louie commented, “We are very excited to partner with Townsquare and further expand our digital solutions capabilities. After extensive evaluation and industry experience, we believe Townsquare Ignite is best-in-class and fully committed to digital growth. Their team and technology position us to accelerate results for our clients across all platforms. At our core, Broadway Media is built on the power of live and local influencers – trusted voices who don’t just reach audiences; they move communities. Combined with our leading outdoor advertising footprint, including a dominant billboard network, and Townsquare Ignite’s advanced data-driven capabilities, we’re uniquely positioned to deliver fully integrated campaigns that are authentic, high-impact, and measurable. We look forward to what this partnership will bring to our clients and communities.”
