Today’s abundance of hard news stories — from potential trade wars and tariffs galore to armed conflicts and a prolonged hostage crisis — draw audiences. But, as RBR+TVBR has shared with readers across 2025, ad dollars to content publishers and broadcasters have only come in spurts.
A newly released report from WARC examines the conundrum — along with a potentially alarming shift in ad spend from what WARC calls “professionally produced content” to “user-generated and ‘creator-journalists’.”
