There’s a new platform available now to athletes and celebrities who wish to build their personal brands on the stage — and on camera, too.
It comes from television production and strategic marketing firm BrandStar.
Introducing BrandStar Sports & Entertainment.
The new platform includes Competitive Edge, a soon-to-launch talk show airing on the Lifetime network hosted by television talk show host Montel Williams. The show will deep dive into the personal side of athletes and celebrities.
“We have been developing BrandStar Sports & Entertainment for some time,” said Mark Alfieri, Founder and CEO of BrandStar. “Leveraging our television expertise to help further our client’s personal brand affords us a differential advantage over any other sports and
entertainment agency in the country. We are the only company who has created a full circle of branding, marketing and promotion for clients.”
— Rob Dumke
