He was the Digital and Media Director for President Trump’s successful 2016 campaign and served as Campaign Manager for his 2020 re-election bid. Now, he’s joining Salem Media Group as its Chief Strategy Officer.
Brad Parscale “will contribute his innovative mindset, political experience, network, and technical insight to the expanding Salem Media Group mission and digital initiatives in this new role,” the publicly traded company focused on conservative and non-secular spoken word programming shared on Wednesday.
Salem calls Parscale “a leading expert in digital marketing and online strategy, renowned for driving growth. As a digital architect and entrepreneur, Parscale has built and scaled companies through data-driven advertising, social media engagement, and cutting-edge technology.”
And, he’s ideologically and spiritually aligned with Salem’s business mission, as Salem says “Parscale’s life has been transformed by his faith following his baptism and a renewed dedication to Christ in recent years. This journey has fueled his commitment to championing causes that defend freedom, individual liberty, and self-governance.”
In 2024, his platforms—Campaign Nucleus and EyesOver—were “instrumental” in President Trump’s presidential victory and numerous down-ballot races, Salem added.
Salem Media Group Chief Executive Officer David Santrella commented, “I am incredibly excited to have Brad join Salem. He brings a wealth of digital marketing experience to Salem, tremendous knowledge of and connections within conservative media, and a great passion for Salem’s mission. Brad’s track record in media and politics speaks for itself, and I am confident that Brad will help drive Salem to new levels of success and impact.”
Parscale, who is based in Texas, added, “I’m excited to join Salem Media as Chief Strategy Officer and help lead the company into a new era of innovation. Salem’s strong foundation in Christian values and commitment to delivering quality content provides a great opportunity to expand into new distribution channels and leverage cutting-edge technology. I look forward to enhancing Salem’s ability to create engaging, values-driven content that connects with today’s audiences while exploring new tools and platforms to broaden our reach. I’m eager to join the Salem team to drive growth and ensure the company thrives as a leader in faith-based media.”
