For decades, the Sarkes Tarzian name served as an iconic radio and television broadcasting group with properties that included Chattanooga’s NBC affiliate and a Reno, Nev., television station now offering NEXTGEN TV broadcasts to Northern Nevada. It also made itself known across the U.S. as a manufacturer of radio and television equipment, television tuners, and components.
Now, a new chapter has arrived for the radio stations licensed to the company bearing the name of its iconic late Armenian founder.
All Sarkes Tarzian Inc. radio properties are being consolidated under the new ST Radio brand.
ST Radio is comprised of six brands:
- Adult Alternative WTTS-FM/Indianapolis and its HD2 Classic Rock sibling
- News/Talk WGCL-AM and W254DP at 98.7 MHz, serving Bloomington, Ind.
- Adult Contemporary WAJI-FM, Classic Hits WLDE-FM and WGBJ-FM “ALT” in Ft. Wayne.
The six-station group will be led by company veteran Brad Holtz, as President of ST Radio. Holtz has held programming leadership positions for WTTS, WGCL, and WGBJ for more than 15 years.
Holtz, who retains his role as Vice President of Sarkes Tarzian Inc., commented, “Consolidating our Indiana radio properties into a single, unified group will make ST Radio more competitive while strengthening our core business. I welcome the opportunity to lead such a talented group of professionals across our three markets and I offer my humble gratitude to Sarkes Tarzian, Inc. for the faith they have placed in me.”
Lee Tobin, the longtime President/GM of the Fort Wayne stations, will transition into the newly created corporate role of SVP/Radio and Community Affairs, and manage projects that are critical to the mission of Sarkes Tarzian Inc.
Sarkes Tarzian co-CEO Mike Kendall commentedm “While the radio industry faces many challenges, there are just as many new opportunities to be discovered. Brad’s record of accomplishment and his vision for what radio can and should be perfectly suit his new position. We are delighted to welcome Lee Tobin to the corporate level where his decades of radio experience and commitment to our company’s mission are unmatched and will be essential to our work.”
Sarkes Tarzian Inc. also owns ST Digital Solutions, a full-service agency offering digital marketing tools and services.
