Bonneville: Behind The Quiet Radio Company


With CBS Radio and Entercom revealing late Tuesday that 16 additional stations have been selected for divestment, following the sale of three to Educational Media Foundation, in order for its Reverse Morris Trust-fueled merger to pass muster with the Department of Justice, industry chatter immediately turned to two companies as likely buyers.

One, Hubbard Radio, has grown by leaps and bounds and is primed for further expansion after no recent acquisitions. The other is Bonneville International — a radio station owner that, while smaller than in previous years, is profitable and easily able to grow, one veteran media broker notes.

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