NEW YORK — Bloomberg Media has agreed to renew a multi-year podcast agreement with the nation’s biggest audio content creation and distribution company, a move that will see the continuation of co-productions of new original podcasts.
The fresh deal also extends iHeartMedia’s role as the exclusive distributor of Bloomberg Media’s podcasts.
Will Pearson, President of iHeartPodcasts, noted that since 2021, iHeartMedia has produced and distributed more than 30 podcasts with Bloomberg Media, focused on world and financial news. “We are thrilled to continue our partnership to develop, distribute and monetize this impressive lineup and grow our audience worldwide,” Pearson said. “With an impressive lineup of upcoming shows in the pipeline, our renewed partnership will continue to leverage iHeart’s massive audience reach to expand upon Bloomberg’s community of listeners and provide them with engaging content across the current economic landscape.”
Anthony Mancini, Head of Bloomberg Audio, commented, “We value our partnership with iHeartMedia, especially for their wide reach and innovative approach to audio and podcasting. Their ability to bring accessible content to a vast global audience has been key to growing Bloomberg’s high-quality podcast content.”
Among the iHeartMedia and Bloomberg podcasts is the recently launched Levittown, a six-part podcast series in partnership with Kaleidoscope, investigating the rise of deepfake pornography online. Additionally, the two companies will debut “Everybody’s Business,” a new podcast from Bloomberg Businessweek hosted by Max Chafkin and Stacey Vanek Smith, where they take a deeper look at the week’s top business stories.
Thus far, iHeart and Bloomberg have co-produced the daily podcast Big Take, In Trust, Bedrock, USA, Bloomberg Crypto, and Crash Course
