The strategic development, operational infrastructure, and business growth of New England multimedia company Binnie Media‘s expanding Connected TV and integrated marketing division has been put in the hands of a woman who has been “embedded” with company staff for the last several months and is now being named to the role of Executive VP of Strategy for Integrated Marketing.
Jodie Gallant‘s formal appointment to Executive VP marks what Binnie Media calls “the next phase” of work that earlier this year saw her build the division’s strategic framework from the ground up. This included the creation of campaign systems, audience-targeting methodologies, performance reporting standards, and “the operational workflows required to scale integrated marketing solutions for clients” across Binnie’s stations in New Hampshire and Maine.
Gallant also works with Binnie Media’s broadcast radio stations in New Hampshire, Vermont and Maine.
“We have watched Jodie build something exceptional here since day one,” said Binnie Media CEO Massimo Rosati. “Her ability to think strategically, operate with precision, and bring clients along on the journey is exactly what this division needs at this stage of growth. This appointment is well-earned and we are excited about what comes next for Binnie Media’s integrated marketing clients and team.”
As the founder of JMG Marketing, which Gallant led for 15 years, she worked with more than 300 local and regional businesses across the communities that Binnie Media serves.
Gallant, who is based in Laconia, N.H., commented, “Binnie Media has something rare — a platform with real reach, a team that operates with integrity, and leadership that thinks big. I have been building here since early this year and the opportunity in front of this division is significant. Connected TV and integrated marketing are where local and regional businesses are going to win or lose their visibility in the next decade, and I am proud to be leading that work here.”
