BIA Adjusts Forecast On Political Ad Spending


By Adrian Zupp

We’ve just had “Super Tuesday” in the Democratic Party primary race and already the news is good and getting better for political ad revenue. BIA has just adjusted its local political ad forecast for this year, and it is up.

Doesn’t the departure of former New York Mayor Mike Bloomberg have any bearing on political ad dollars, with his exit and that of billionaire Tom Steyer a bad thing for political dollars?


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