BIA Advisory Services and AdApt Media Sales today announced a strategic partnership to incorporate local advertising market data into sales technology used by local media organizations.
Under the agreement, AdApt Media Sales will include BIA’s market-specific revenue forecasts in its AI-enabled sales platform. “The offering is intended to make market-level insights more accessible within local media sales workflows and is designed for use by local broadcasters and other media organizations seeking to incorporate market data into sales planning and advertiser discussions,” the companies said in a Wednesday announcement.
“Local media sales is at an inflection point,” said Dave Buonfiglio, Partner at AdApt Media Sales. “This partnership with BIA brings together trusted market intelligence and modern sales execution to help media organizations operate in a more data-driven advertising environment.”
Through the partnership, BIA’s market intelligence will be incorporated into AdApt’s platform for use by local media sales teams. The partnership reflects broader industry efforts to improve how local media organizations apply data and technology in sales operations as advertising markets continue to evolve.
“Local sellers are being asked to operate in an increasingly complex advertising environment,” said Rick Ducey, Managing Director of BIA Advisory Services. “This partnership brings BIA’s local market data into AdApt’s sales platform, making market information more accessible to sales teams as they evaluate market-level trends and dynamics.”
BIA provides media and business category forecasts, along with in-depth analysis of local advertising markets, used by media owners, advertisers, and investors.
