She’s most recently served as General Manager for Bustos Media‘s stations in the Seattle-Tacoma market. Earlier this year, she completed the NAB Broadcast Leadership Training Program.
Now, this Hispanic radio industry local leader is heading to the Sunshine State to take a key role for Norsan Media.
Alina Berriz is now Market President for Norsan’s Florida stations.
This puts her in charge of the company’s five audio brands in Jacksonville — Spanish Contemporary WJXR-FM 92.1 “Latina,” Regional Mexican WVOJ-AM and WEWC-AM “La Raza,” Reggaetón-fueled WYKB-FM “Flow 105.3,” Adult Latin Pop WJNJ-AM and WYKB-HD2 “R♥,” and English-language Top 20-focused WNNR-AM and W247CF “Top 97.3.”
Berriz will also oversee Norsan’s recently acquired stations in the Orlando market, comprised of WDYZ-AM 660, WFFY-FM 103.1 and W288CJ at 105.5 MHz.
“We are thrilled to welcome Alina to our team and are confident her experience and leadership in the broadcasting industry will bring fresh energy and innovative strategies to our company”, said Natalia Sanchez Alvarez, CEO of Norsan Media.
Berriz added, “I am honored to join Norsan Media and lead the efforts in Orlando and Jacksonville, and look forward to building on the company’s goal of delivering quality content and creating meaningful connections within the community.”
Earlier in her career, Berriz served as Director of Creative Services for UniMás, from 2015-2017, following a 12-year career at NBCUniversal Telemundo Enterprises culminating in the position of Marketing Operations Manager for Sales, working with the owned stations and affiliates under the Telemundo umbrella.
Berriz holds a B.A. from Universidad de Sagrado Corazón in San Juan, Puerto Rico.
