Cumulus Extends Its Passport To Benztown


One of the nation’s biggest radio broadcasting companies has secured its continued access to radio imaging, production, voiceover, programming and jingles from Benztown.

The multi-year partnership extension with Cumulus Media also includes this radio company’s national arm, Westwood One.

Benztown has enjoyed a relationship with WWO since 2011, when it signed a deal that created what Benztown says is one of the radio industry’s largest collections of production and imaging libraries.

Per the terms of the new agreement, Westwood One will continue to manage affiliation and advertising sales for all Benztown production and imaging libraries, while Benztown will direct production of the network’s library offerings.

Additionally, Westwood One will manage affiliate and advertising sales for Benztown’s voiceover services available to stations for barter and will serve as exclusive ad sales representation for select Benztown Radio Networks programs and services.

Westwood One will continue to represent Benztown’s industry-leading technology and proprietary web-based imaging platform, Benztown Branding, used daily by nearly 1,200 broadcast radio stations and digital services worldwide.