From Virgin Radio-branded Top 40 station serving some of Canada’s biggest markets to the “Rouge” Francophone AC brand in Québec, the “Pure Country” audio brand, and some of the nation’s top spoken word radio, Bell Media has a formidable group of AMs and FMs competing against the likes of Rogers Communications, Corus Entertainment, Cogeco and Stingray, not to mention the CBC.
Much of the programming heard on these Bell properties is thanks to a partnership forged with the No. 1 audio content creator and distributor in the U.S. That arrangement will continue, thanks to a newly signed agreement with iHeartMedia.
It is thanks to a long-term extension of an exclusive partnership in Canada between Bell Media and iHeartMedia.
“This renewed agreement builds upon nearly a decade of collaboration,” Bell Media said Friday. The company owns and operates some 360 Canadian radio stations across 170 markets. As part of the partnership extension, Bell Media receives Canadian representation of iHeartRadio’s podcast portfolio, as well as hosts including Ryan Seacrest and Bobby Bones.
“The creation of iHeartRadio Canada has been instrumental in evolving the digital audio landscape in Canada, greatly expanding the choice of incredible content available to listeners,” said Dave Daigle, VP of Local TV and Radio and Bell Media Studios. “The renewal of this successful partnership ensures iHeartRadio Canada continues to deliver exceptional content and innovative listening experiences to our audiences, further solidifying our position as a leader in the Canadian media industry.”
Michael Biondo, President of Business Development & Strategic Partnerships for iHeartMedia, commented, “This renewed agreement with Bell Media reflects our shared commitment to delivering the best in audio entertainment to Canadian listeners and advertisers. In the years to come, we’ll continue expanding iHeartRadio Canada with innovative features, exclusive content, and unique opportunities for brands to connect and engage with audiences across the country.”
