Behind iHeart’s Product Strategy Pitch

By
Adam Jacobson
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0
iHeartMedia CMO Gayle Troberman, Chief Programming Officer Tom Poleman, President/COO and CFO Rich Bressler, Jon Bon Jovi, President/ Entertainment Enterprises John Sykes, Chairman/CEO Bob Pittman, and Tim Castelli, President of National Sales and Marketing Partnerships, pictured on June 19, 2018.

Within days, a reborn iHeartMedia will emerge from Federal bankruptcy protection. An IPO is in the works. Debt will still be high, but a lot less than it is today.


What’s iHeart’s product strategy, as detailed in its prospectus? It’s all about reach.

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