There has never before been a Chief Revenue Officer at Beasley, but there is one now. Heather Monahan is taking on the job, the latest in a string of promotions within the company.
Monahan’s role is to oversee all company sales, including radio, digital and non-traditional categories.
Beasley just rebranded its stations as Beasley Media Group but retains the Beasley Broadcast Group Inc. name for corporate purposes. BBGI was listed as Monahan’s home in the company.
Her path through the Beasley corporate structure began as a sales exec at the Fort Myers station cluster, to corporate VP Sales, which in turn was followed by a title upgrade to exec VP.
Commenting on Ms. Monahan’s appointment, President and COO Bruce Beasley stated, “As the radio broadcasting industry continues to offer a wider variety of ways in which we service advertisers, it became evident that having one person at corporate oversee and coordinate these various facets would be beneficial. Heather has proven her loyalty to Beasley over the years and has further shown us her ability to manage the sales process.”
Heather Monahan says, “What excites me the most is the opportunity to define a holistic strategy that optimizes and unites our entertainment brands, engaged consumers, and marketing partners. At Beasley, our Local Market Teams strive to create a dynamic local presence through our on-air and digital brands. Our continued evolution enables us to further maximize the collective power of our radio brands and connect consumers with marketing partners in an enhanced and more significant way. I’m looking forward to delivering improved results for our partners through this new role.”
RBR-TVBR observation: Adding revenue streams is the new reality for the radio business. We are always glad to see companies putting an exclamation point on their effort to travel this path.
