Proposition 8 is hot. Real hot. The California ballot initiative seeks to limit marriage to a union between a man and a woman, or in other words, it seeks to ban same-gender marriage. This highly-charged issue is leading to big bucks being poured into the coffers of activist groups, and through them into the media. According to the Associated Press, the top group supporting the ban has raked in $25.4M, while those in favor of legal same-gender unions have pulled in $15.8M. The anti group has more on hand, both are planning $10M in media buys ASAP, and the lagging group expects to have caught up in funding by election day 11/4/08.
RBR/TVBR observation: It just goes to show that the political category doesn’t necessarily depend on battleground races.
