Media software maker Avid has entered into a definitive agreement to acquire Wolftech Broadcast Solutions, which makes cloud-based multiplatform planning and publishing news production products. The move, says Avid, illustrates its focus on transforming news, sports, and live production workflows.
“The acquisition will allow Avid to combine its digital-first, end-to-end media solution with Wolftech’s expertise in story-centric workflow management,” it says. “The integration of Wolftech and Avid is intended to enable news organizations to rapidly deliver stories through multiplatform amplification, significantly increasing efficiency and improving remote collaboration.”
Wolftech already integrates with Avid MediaCentral, and with the acquisition Avid believes it will “deepen the integration between the two toolsets while continuing to partner with a wide range of media production tools and newsroom systems.”
Avid CEO Wellford Dillard says the acquisition “strengthens Avid’s position in the news market and underscores our commitment to deliver best-in-class solutions that empower news organizations to thrive in today’s fast-paced digital landscape. Together, Avid and Wolftech will change the game for news production teams, delivering innovative tools and workflows that enable compelling, yet efficient, storytelling.”
Arne Berven, CEO of Wolftech, expressed enthusiasm about the acquisition and its potential to drive innovation in news production workflows.
