Automotive’s Late-Summer Sales Push Benefits TV


Ford Motor Company and Toyota have been somewhat of a surprise of late with respect to the level of broadcast TV spots they’ve committed to during a week that’s not the last in a given month.

Last week, both were among the top brands using broadcast TV spots to reach consumers — straying from the normal end-of-the-month push to bring shoppers to showrooms. Now, two other auto brands have trumped these two brands.

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