WASHINGTON, D.C. — A Reston, Va.-based IT and Ad Tech consultancy and software solutions provider has launched a new SaaS offering that automates the classification and compliance review process for video advertising content.
The cloud-based application from pureIntegration, dubbed “ContentCheck,” combines the company’s Ad Tech industry expertise and AI technologies to automate the political ad content review process to analyze and report on each piece of content’s compliance with federal, state, local, and provider-specific standards and regulations.
“Alleviating what has historically been a manual process, ContentCheck enables media companies to rapidly scale political advertising workflows and generate new revenue opportunities in time for the 2024 political season and beyond,” the company promises.
Political advertising spend for the 2023-2024 election cycle is projected to surpass $10.2 billion, a 13% increase from its previous 2019-2020 cycle, as reported in AdImpact’s Political Spending Projections Report.
Currently, media companies are tasked with manually reviewing each political ad to classify and cross-check against compliance regulations, which creates staffing, workflow, and accuracy challenges while slowing down the order-to-revenue process. ContentCheck, operating on pureIntegration’s established Bullseye platform, uses AI-based technologies, including Computer Vision, Speech Recognition, Natural Language Processing, and Machine Learning to augment human insight to streamline workflows.
ContentCheck also delivers the ability to address resourcing, workflow and headcount limitations, the company says.
