One of the nation’s biggest audio content creation and distribution companies has forged a new strategic alliance that’s all about distribution.
As Audacy Corp. sees it, the pact is designed to widen its footprint for the company’s on-air content and talent.
Audacy and United Stations Media Networks (USRN) have entered into a new strategic alliance which will begin with a content distribution partnership.
Audacy will use the United Stations national distribution platform to widen its footprint for on-air content and talent.
Specifically, USRN will begin representing select Audacy content for affiliation, distribution and sales on January 1, 2023. Audacy will offer a variety of programming to broadcast affiliates throughout the United Stations.
“We’re pleased to team up with United Stations to forge a stronger national distribution platform for our talent and content, while also positioning Audacy among the leaders of nationally syndicated audio programming,” said Bob Philips, President of Audacy Networks and Multi-Market Sales.
“The power and the quality of both the radio stations and the on-air talent that Audacy brings to the table is unmatched, and the cooperation and interaction of our two respective teams will be tremendously potent,” added Nick Verbitsky, Chairman/CEO for United Stations. “Our organizations share a very similar focus on excellence and results, and we’re looking forward to growing this alliance together.”
United Stations serves 3,600 over-the-air affiliates nationwide.
