Audacy Abandons ‘Two Minute Promise’ At ALT Stations


NEW YORK —  Never More Than 2 Minutes of Commercials at a Time.

That was the pledge presented to listeners of the Alternative music station serving the nation’s largest market, implemented in August 2019 — well before COVID-19 and the pandemic led to advertiser cutbacks. And, it was a sign that Audacy Inc., was prepared to address the No. 1 listener complaint at its “ALT”-branded stations: the length of its commercial breaks.

Now, nearly 28 months after the “2 Minute Promise” even got its own hashtag, Audacy has abandoned it. The reason? Rising advertiser demand.

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