ATSC 3.0 Locks In Full-Day, Mid-May Next-Gen Conference


With the completion of the new ATSC 3.0 broadcast TV standard now just weeks away, experts from the broadcast television industry will gather in Washington, D.C. in less than two weeks for a day-long conference devoted to next-generation television sponsored by the Advanced Television Systems Committee.

The “NextGen TV Conference: Powered by ATSC 3.0” is set for May 17 at the Ronald Reagan Building and International Trade Center, located at 1300 Pennsylvania Ave NW, Washington, DC 20004.

“The talk of the just-completed NAB Show in Las Vegas was next-generation television and how the ATSC 3.0 suite of standards can be applied to enhance services for viewers and provide broadcasters with real-time data,” said ATSC President Mark Richer. “Our event will highlight the technical capabilities of the emerging standard, as well as the policy and economic consequences of this leap ahead in broadcasting.”

While a session on May 16 is aimed at technical experts, the May 17 program will address the current testing and trials that are underway with ATSC 3.0 and the first consumer research detailing what viewers might think of the new capabilities.

The full-day session on May 17 will include a variety of presentations regarding the status of ATSC 3.0, trials and tests of the technology, and research about the new broadcast standard.

Presenters include Dr. Rich Chernock, of Triveni, who serves as the TG-3 Chair; Wiley Rein Media Practice Partner John Burgett; Pearl TV’s Anne Schelle; Sinclair Broadcast Group VP/Advanced Technology Mark Aitken; NAB SVP/Technology Lynn Claudy; GatesAir Chief Product Officer Rich Redmond.

The Advanced Television Systems Committee is an international, non-profit organization developing voluntary standards for digital television. The ATSC’s 150-plus member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries.