Look ahead in your mind to Wednesday, November 4. The votes are cast, the signs will start to come down (eventually), and the campaigning is over. The political ad spend spigot has gone from a full flood to a trickle to nothing at all. The midterm dollars that carried so much of 2026’s revenue are gone.
What’s next for broadcast media, with some of Radio’s largest station ownership group experiencing core advertising challenges? Are National dollars permanently impaired? A Forecast 2027 session is being crafted so you have the tools to build the bridge to take you past the proverbial political cliff.
“Economic Outlook: Broadcast Revenue Trends for 2027″ will feature a panel discussion featuring some of the industry’s top revenue leaders. They’ll break down exactly where growth is coming from and what stations and station groups need to do to capture it. Learn about infrastructure like AI-driven targeting that makes every buy smarter; data-informed selling that proves value before the pitch even starts; and digital and Connected TV platforms that turn a single line item into three revenue streams.
Who’s on this exclusive Forecast 2027 panel session?
- Cox Media Group VP/Local Revenue & Client Growth Danny Bortnick
- Hearst Television VP/Revenue Joe Fortunato
- BIA Advisory Services VP/Forecasting and Data Analysis Senan Mele
- WPP Media NA Executive Director of Channel Solutions Jen Soch
Serving as the session moderator is Audacy Infinity Networks Senior Revenue Leader Jeanne-Marie Condo-Bucknell.
Join us at Forecast 2027, set for November 12 at the Harvard Club of the City of New York. Note: Forecast limits seating to keep the room intimate so you can network with the industry’s top players. Reserve your seat today.
