Army Wives, cable’s #1 rated drama series among Women 18-49, will return for its fourth season with 18 all-new episodes set to premiere on Sunday, April 11, 2010, at 10 pm (ET/PT) on Lifetime Television.
The most successful series in Lifetime’s 25-year history, Army Wives’ remarkable third season was the highest-rated season in the series’ history among Total Viewers, Adults 18+ and Women 25-34 and the most watched season in its history among Women 25-34. In addition, Army Wives has been the highest-rated original drama on ad-supported cable among Women 18-49 for two consecutive years.
“Next season of Army Wives promises to be one of its best ever and we are very excited to bring it back to Lifetime’s viewers in April,” said JoAnn Alfano, Executive Vice President, Entertainment, of Lifetime Networks. “Scheduling Army Wives’ return for the spring falls in line with our strategy to provide our audience with a steady stream of original programming year-round.”
Army Wives follows the struggles, dreams and friendships of a diverse group of women – and one man – living with their spouses and families on an active army post. The series films in Charleston, South Carolina and stars Kim Delaney, Sally Pressman, Brigid Brannagh, Brian McNamara, Sterling K. Brown, Wendy Davis, Drew Fuller, Terry Serpico, Katelyn Pippy and Catherine Bell.
Army Wives is produced by ABC Studios for Lifetime Television. Mark Gordon and The Mark Gordon Company’s President of Television, Deborah Spera, serve as executive producers. Jeff Melvoin, Marshall Persinger and Harry Bring also serve as executive producers. The series is based on the book Under the Sabers: The Unwritten Code of Army Wives by Tanya Biank, who serves as a consultant.
In addition to Army Wives, Lifetime’s diverse slate of original programming includes Project Runway, cable’s highest rated reality program in 2009 among Women 18+ and Households, and its companion show, Models of the Runway – both set to return to television on January 14th. Other series include the hit comedic drama Drop Dead Diva, starring fast-rising talent Brooke Elliott and popular comedienne Margaret Cho; and the comedy Sherri, headlined by comedienne and The View’s Emmy® Award-winning co-host Sherri Shepherd.
ABC STUDIOS
ABC Studios develops and produces compelling programming for broadcast on ABC, as well as across television and digital platforms. The successful partnership between ABC Studios and ABC Entertainment has delivered some of the most successful, talked-about and evolutionary series on television today, including Desperate Housewives, Lost, Grey’s Anatomy, Ugly Betty and Brothers & Sisters.
About Lifetime Networks
Lifetime Networks is a diverse, multi-media company, committed to offering the highest quality entertainment and information programming that celebrates, entertains and supports women. Through its award-winning public affairs initiatives, the Company also advocates a wide range of issues affecting women and their families. Lifetime Television®, Lifetime Movie Network®, Lifetime Real Women® and Lifetime Digital(TM) (which includes myLifetime.com, LMN.tv, Lifetime Games, Roiworld.com, DressUpChallenge.com, MothersClick.com and LifetimeMoms.com) are part of Lifetime Entertainment Services, LLC, a subsidiary of A&E Television Networks, LLC. A&E Television Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.
(Source: Lifetime Networks)
