Arbitron committed to winning back MRC double-checks (audio)


Stung by the recent loss of Media Rating Council accreditation for five Portable People Meter markets, officials of Arbitron reaffirmed their commitment to PPM and MRC accreditation in Tuesday’s quarterly conference call.  COO Sean Creamer told Wall Street analysts that recruiting survey panels is a problem for all research organizations.

Sean Creamer:

Creamer noted that the new generation PPM 360 device is wrapping up field trials right now. Assuming continued success in the test results, deployment is expected yet this year.

Arbitron is also continuing work on Project Leapfrog, the Internet-based potential successor to its diary service.