Arbitron and Philadelphia Phillies for PPM


Arbitron announced the Philadelphia Phillies Baseball team has signed a multi-year contract for Portable People Meter ratings services. Using the existing PPM panel installed in Philadelphia for syndicated radio ratings, Arbitron will generate custom reports of pre-, post-, in-game and total broadcast listening estimates for the Phillies 2007, 2008 and 2009 baseball seasons. The survey will include a report of exclusive game AQH and cume audience estimates to Phillies broadcasts on WPHT-AM, the flagship station of the Phillies Radio Network.

The Philadelphia Phillies will broadcast all 162 regular season games during the 2008 baseball season on the Big Talker 1210 WPHT-AM. In addition, WPHT-AM will air 15 Spring Training games and all Phillies post-season games for which the Phillies might qualify.