April: The COVID-19 Impacted Bottom For Digital Advertising?


Do you feel like the advertising climate for your stations is in the midst of a resurgence? If the answer is no, then your media organization is behind the curve of some of the nation’s biggest digital media companies.

As Pivotal Research Group¬†Senior Research Analyst for Internet and Media¬†Michael Levine sees it, Google, Facebook and Amazon are free and clear of any COVID-19 related ad dollar slowdowns. “While its likely not totally shocking at this point, we think that April increasingly feels like the bottom,” he says.

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