AppRiver, provider of e-mail messaging and web security solutions, launched a CNBC campaign that highlights the importance of safeguarding corporate communication with e-mail encryption—a process that mitigates the risk of an e-mail security breach by providing end-to-end security, thereby ensuring the only person to read a sent e-mail is the intended recipient.
The CNBC TV ad series started running in all major U.S. markets for approximately six weeks, beginning 11/2. This highly targeted campaign delivers a simple message to let business and IT decision makers know that AppRiver bridges the gap between sending e-mails and creating trusted communications. A copy of the e-mail encryption commercial is currently available on the AppRiver Website.
