AP and NBCU strike content deal for Beijing Olympics


The Associated Press has reached a deal with NBC Sports and NBC Olympics to be the exclusive news agency for the distribution of select, NBC-produced text content and video links related to the 2008 Olympic Games through a premium online product produced by the AP. NBC Universal holds the exclusive broadcast and video rights within the US for the 2008 Beijing Olympic Games.

The joint effort will provide AP customers with comprehensive Olympics coverage leading up to the 2008 Summer Olympics, as well as during the 17 days of international Beijing competition. AP customers can receive a turnkey solution that will give their users, readers and viewers Olympic content matched with the exclusive video coverage and related content provided by NBC through its NBCOlympics.com website.