Why Radio Needs To Remember Its All About ‘You’



When it comes to creativity, sometimes remembering the past can spark ideas that can fuel innovation needed for today’s overcommunicated world. For the Radio industry, a Bauer Media brand with national coverage of the United Kingdom has just the type of inspired lightbulb moment needed to ignite some excitement into a rather staid media in need of a jolt.

Who knew that Bauer’s Absolute Radio would turn the clock back by more than 45 years to do something today that U.S. operators should mimic?

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