RBR+TVBR OBSERVATION
When it comes to creativity, sometimes remembering the past can spark ideas that can fuel innovation needed for today’s overcommunicated world. For the Radio industry, a Bauer Media brand with national coverage of the United Kingdom has just the type of inspired lightbulb moment needed to ignite some excitement into a rather staid media in need of a jolt.
Who knew that Bauer’s Absolute Radio would turn the clock back by more than 45 years to do something today that U.S. operators should mimic?