Another PPM holdout signs up


Cumulus Media (and its related Cumulus Media Partners) is the latest major group to sign a contract to subscribe to PPM data from Arbitron. The multi-year contract covers eight markets where PPM is scheduled to be deployed. Cumulus had previously signed a short-term contract only for Houston, its only market where PPM is up and running. The new multi-year agreement for PPM ratings services covers 33 stations in eight markets: Atlanta, Cincinnati, Dallas-Fort Worth, Houston-Galveston, Indianapolis, Kansas City, Nashville and San Francisco.