MIAMI BEACH, FLA. — As one of the television industry’s biggest international executive and program-selling conferences slowly began its first day of sessions and meetings, attendees at NATPE 2019 were delivered a major announcement that came not from the Fontainebleau resort but from an upscale Northern Virginia town close to Dulles International Airport.
Just after 9am Eastern, the Reston, Va.-based Comscore revealed that it now has a wider, more comprehensive partnership with Comcast‘s over-the-air television stations under the NBC and Telemundo banner.