In recent months, broadcast television has become an important delivery vehicle for pharmaceutical companies that wish to grow their brands, and increase sales. For the week ending October 22, this adoration of Spot TV easily put two big pharma brands at the top of the latest Media Monitors national play count report.
In the latest report, Dupixent and Skyrizi have commanding leads over the rest of the brands appearing in the Spot Ten TV ranker.
Domino’s, which dominates the QSR category at Spot TV, had slightly more than half of the ad plays compared to that of Dupixient. Skyrizi was a strong No. 2, while GSK GlaxoSmithKline comes in at No. 10 with a new effort.
Meanwhile, Morgan & Morgan continues to make the accident attorney category all its own, with some 21,767 spot plays coming in slightly ahead of efforts from auto insurance specialist Allstate, that category’s leader.
Then, there’s new efforts, at last, from the Ford Dealer Association — marking a long-overdue return to spot TV for the brand even as a United Auto Workers strike threatens to upend the supply chain.
How does the Spot Ten Cable report compare?
Here, the big story is that of Domino’s. It’s the No. 1 advertiser when combining Cable and Broadcast TV, with another week of limited overlap.
At cable, Liberty Mutual Insurance captures the ad category flag. But, Amazon.com is a strong user of both cable and TV, based on the new reports.
Lastly, L’Oreal is the leading beauty category brand, and finishes the week at No. 10 on the Spot Cable report.
